“The safety of my children is not my number one priority while driving.” Very few, if any, parents would make this statement. So why is it that 83 percent of teens say their parents engage in unsafe driving habits with them in the car? Considering the high degrees of motivation a parent has to keep their children safe, why would they ever act otherwise? Something else must be at play, some unseen influence literally driving parents to distraction.

The parent-child protective bond might be the most deep-seated motivator of all, yet even that seems mostly ineffective if statistics are any indication. So how could fleet managers possibly hope to shift an entire company culture towards driving more safely? This seems especially unlikely considering fleet managers aren’t physically present while the driving is taking place. To tackle this issue, we must first unpack how human motivation works. Why do people engage in what they know to be dangerous behavior to begin with, let alone allow that behavior to fester into a full-on bad habit they regularly engage in? When hidden motivators work to influence our behavior as humans, it can sometimes feel as though we are powerless to change. To solve this problem, we must first address the awareness component of habit formation. It’s helpful to remind ourselves of Peter Drucker’s timeless words, “You can’t manage what you can’t measure.”

The hidden forces that drive human habits

For fleet managers, perhaps the biggest hurdle in encouraging safer driving habits is the simple fact that there isn’t any direct supervision of the drivers. In the past, basic data trends at the vehicle cost of operation level could reveal things like routinely poor fuel mileage, but that’s only sometimes an indicator of chronic speeding. Perhaps that driver simply takes off from stops too swiftly but then drives the speed limit? Fortunately, newer telematics tools can provide far greater insight into the totality of fleet driver habits and how they affect the safety metrics of the entire fleet.

Of course, raising awareness through measurement is only the initial step in shifting mindsets to be more safety-oriented when it comes to driving. At the recent Fleet Safety Conference in Henderson, Nev., Kristofer Bush, LeasePlan’s Vice President of product management, gave a presentation on getting to the root of safety. In his presentation, he started by covering the psychological aspects of how driver safety habits are formed, referencing six main sources of influence on human decision-making:

  1. Personal motivation.
  2. Social motivation.
  3. Structural motivation.
  4. Personal ability.
  5. Social ability.
  6. Structural ability.

Let’s cover these in more detail to make sense of how each is applicable to motivating fleet drivers.

Personal motivation

While most people’s desire to be a “safe driver” is genuine, the term is generally too vague and distant to affect actual behavior. More often, a driver’s short-term motivation is directed by a variety of factors like reducing drive time, not getting stuck behind slow-moving vehicles, meeting delivery quotas, and motivators personally unique to the individual.

Social motivation

Companies that have a widely distributed network of drivers who infrequently interact with fellow fleet-drivers and managers are faced with a major challenge regarding social motivation. One possibility is creating score-based ranking systems with leaderboards for drivers to drive healthy competition and awareness of the good habits their industry peers engage in.

Structural motivation

These can be more direct motivators like tiered compensation plans, bonuses, and other direct rewards for performance. When no link exists between performance and the fulfillment of lower-level needs on Maslow’s hierarchy, motivation becomes nearly impossible.

Personal ability

Without any immediate feedback on driving habits, it’s easy for drivers to fall prey to their less desirable motivators. Providing a method for instant feedback on performance helps enable drivers to take charge of their habits.

Social ability

Companies that provide only direct one-on-one feedback to drivers miss the enabling power of social recognition. If employees are blind to the performance of co-workers or industry peers, it’s harder for them to see why they need to make changes because they have no reference for what the results of those changes look like.

Structural ability

Creating a work environment that fosters success is key. If drivers must wait until a quarterly performance review to gain feedback on driving performance, they are much more likely to be tempted to engage in bad habits while driving. Tools that provide instant feedback on driving safety, efficiency, and compliance provide a much more hospitable environment for the formation of good habits. Once the underlying influences are identified and addressed to provide full awareness of the situation, the real work of habit formation can begin.

Aptitude is not the same as attitude

When considering providing feedback on driver behavior, it’s important to keep in mind the fact that many drivers self-rate their driving aptitude as good or even superior compared with other drivers. This especially holds true for fleet drivers who log exponentially greater mileage than the average drivers they share the road with. Considering the generally valid rule that time spent doing an activity leads to higher levels of ability, our beloved road warriors aren’t totally off-base, so it’s crucial as fleet managers to be mindful of the high regard many drivers hold for their driving ability. Insulting a person’s intelligence is a sure-fire way to increase resistance, if not trigger total insubordination, and will not help in winning over the minds of employees.

What’s needed is a shift from criticizing driving aptitude to developing the proper driving attitude when crafting better social influence initiatives and communicating performance feedback to fleet drivers. Drivers need to understand fleet managers aren’t denigrating their level of driving skill, but simply addressing the underlying attitudes toward driving, because attitude is what truly dictates the decisions that form habits.

Company culture – the attitude of the whole

Changing company culture is a topic of much debate, and changing the culture of a widely distributed company such as one with a fleet of drivers who may never interact with one another is an especially challenging scenario. First, what is “company culture” even? Ben Horowitz states it boldly in the very title of his new book, “What you do is who you are – how to create your business culture,” Horowitz posits that the very essence of a culture is what people within that culture habitually do, both in companies and outside of them.

To break it down further, company culture starts with an employee’s observations of what other people in the company do on a regular basis, and those observations become the employee’s narrative about what kind of company it is they are working at. If a driver’s peers routinely speed to meet delivery quotas, it’s much more likely a new driver will quickly adopt the same behavior because “that’s how we do it here.” If a company wants to shift the attitude behind the daily actions that make up the culture there, it must find a way to provide universal feedback that makes obvious what habits are acceptable and which are not. Company leadership must make it clear that “we are this type of company because we engage in these habits surrounding our driving.” Fleet drivers should be encouraged to ask themselves questions such as, “What type of company do I want to be associated with? One known for excellence and consideration of society members? Or one known as careless and a menace to society?”

A new paradigm in driver motivation – gamification

So far, this all may sound like companies need to hire a team of psychologists to address the psyches of their fleet drivers, but fortunately, there is a promising alternative for tapping into the innate human desires that motivate real change – gamification. It turns out, games are a nearly irresistible motivator for changing human behavior. As counterintuitive as it may sound, making a game out of driving can have a tremendous impact on driving habits. To be clear, these aren’t games in the traditional sense of the word, but rather a structured way of presenting feedback that taps into the reward systems we all possess.

OneScore – The ultimate driving habits machine

Employees all playing their own driving games may give managers nightmares of having to referee scores of drivers, but fear not, LeasePlan has a gamification tool fleet managers can use that provides real-time feedback to drivers sans supervision by management. We call this feature OneScore, and it is already available in our MyLeasePlan app. The intuitive interface provides a single score with color-coding that provides ever-present awareness of overall fleet member habits. Driver OneScores are comprised of three main categories of performance: safety, efficiency, and compliance. Multiple aspects of each category are tracked primarily by the driver manually entering information like fuel consumption, mileage, maintenance receipts, and registration updates. With this system, social motivating and enabling influences are inherently built-in, as the parameters that go into a driver’s OneScore are based on benchmarking the best drivers. To further concrete habits, social motivators like company leaderboards for OneScore or bonus structures could also be used, along with structural influences like monetary bonuses, rewards, or raises.

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Welcome to the October Product Rundown! Here you’ll find the latest updates and tech improvements we’ve been working on right here at LeasePlan. If you’d like to know more about any of the products or services you see here, feel free to reach out to your account manager to get started today.

Intelligent communications take us from order to delivery

We’re improving our order-to-delivery communications, which means more timely, informative updates for you and your drivers along the way. Drivers will still be notified every step of the way, from the time the manufacturer receives the order right up until the time of delivery. If your driver is turning in a vehicle, we’ve got that covered, too.

These new updates will be sent through email and are also accessible in the MyLeasePlan app. Within the app, drivers can see the estimated vehicle delivery date and even details on where and how to complete pick-ups and turn-ins.

MyLeasePlan usage skyrockets

LeasePlan has seen more than 10,000 new users join the MyLeasePlan app community this year. We talked to a few of them to find out what they’re loving the most.

One driver said they love the OneScore feature the most – specifically, the ability to keep tabs on his own performance. “I especially like it when I do something to make my score go up,” he said. Makes sense – OneScore works in real time and drivers always have a clear view of what their scores are made of.

Another driver said the ability to open the app and check on vehicle order status was the biggest benefit for her thus far. Without having to rely on emails or phone calls, she was still able to gauge how long it would take to receive her vehicle, and even details on where and how to pick it up.

Elle was popular among our drivers as well! They mentioned how easy it is to use and how Elle has simplified everyday concerns, like policy questions and personal mileage logging.

Picking tires: do you know the differences?

As winter approaches, we’ll be talking more and more about how to decide which tires are best for your fleet. But to start, we’ve saved you some time and compared a few. We think there may be some differences that might surprise you.

When it comes to fuel fraud, you can help your company prevent it. Here are a few best practices for drivers, courtesy of WEX Fraud Services and LeasePlan, to get you started.

Keep PINs secure

Do not keep your card and PIN together or write the PIN on the card. It may compromise the security of the program. Avoid giving your PIN to anyone. When using your card, protect entry of the PIN from view and do not use the PIN, or a variation thereof, as the odometer reading entry.

Protect fuel cards during purchases

Do not allow the card out of your sight during a sales transaction. Also, do not sign blank receipts or receipts without dollar or date information. Before signing, verify that the information is correct. Keep your transaction receipts but never leave them accessible to others.

Download the Tip Sheet

Attend fraud awareness training

As a company vehicle driver, you have a responsibility to keep your fuel card and purchases secure and free from fraud. Attend fraud training classes that your company offers to arm yourself with information. Because, in these situations, knowledge is power.

Promptly report at-risk cards or PINs

If a PIN is compromised for any reason, cancel it immediately. If a card is lost or stolen, notify LeasePlan or your fleet management company. Make sure you specify whether it was lost or stolen.

Avoid questionable stations

When choosing a gas station, avoid sketchy-looking stations. Also, use pumps that are closest to the attendants. Those are less likely to have skimmers on them than street-side pumps.

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Welcome to the September Product Rundown! Here you’ll find the latest updates and tech improvements we’ve been working on right here at LeasePlan. If you’d like to know more about any of the products or services you see here, feel free to reach out to your account manager to get started today.

Change driver behavior with ‘One More Second’ course

You may not always know how your drivers are performing on the road, but with LeasePlan, you have access to courses that can take your drivers from good to great. This 2-hour online training, powered by our education partner eDriving, helps drivers develop the right attitudes and behaviors necessary to maintain control behind the wheel.

You can sign your drivers up today for a discounted price – simply reach out to your account manager to get started.

Have your drivers logged into MyLeasePlan yet?

With a renewed focus on intelligent communications, LeasePlan is reaching out to each individual driver that has access to the MyLeasePlan app, but has not yet logged in. The app’s features are improving daily, and we’re just getting started. We’ve heard from drivers, fleet managers and even shops along the way and they agree, it’s pretty good! The fact that comes at no cost to you is just an added bonus.

So far, MyLeasePlan drivers can:

  • Locate fuel and maintenance shops nearby
  • Manage personal and company mileage reporting
  • Keep track of prescribed safety courses
  • View important vehicle information, including new vehicle order details
  • Monitor vehicle tag registrations, expirations and requests
  • Talk with Elle, the first virtual assistant in fleet

Help us communicate the benefits of having the MyLeasePlan app with your drivers. It’s hassle-free and it’s easy.

TollGuard is almost here!

TollGuard is a tolling protection service that makes safeguarding your fleet against violations easy and affordable. The solution will officially be live on Tuesday, October 1.

How do I know if my fleet is affected?

If your company is currently utilizing LeasePlan-owned vehicles, the TollGuard solution will likely cover your fleet. LeasePlan-owned vehicles are automatically enrolled into the program, so please be sure to reach out to your account manager to confirm your billing is set up properly.

Please note it may take up to 72 hours for enrollment to officially become activated. Your account manager may follow up with you if any additional information is needed.

What if I don’t have LeasePlan-owned vehicles, but I want to protect my fleet from unnecessary toll violations?

Our TollPlan solution can help! The program includes toll transponders, driver welcome packets and automatic TollGuard coverage for units outside of predicted tolling regions — and it works! Clients enrolled in TollPlan save roughly 80% on toll costs. For more information on TollPlan, reach out to your account manager today.

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To reinforce LeasePlan’s commitment to providing world class fleet management services, we are introducing a solution for an issue that plagues all fleets within the United States.

TollGuard is a tolling protection service that makes safeguarding your fleet against violations easy and affordable. The program offers backup toll coverage to protect fleet vehicles against incurring violation penalties when tolls go unpaid.*

We are excited to announce all LeasePlan-owned vehicles will be automatically enrolled in the TollGuard program effective October 1, 2019.

Program Features

  • Fleet plates are enrolled in a TollGuard account with participating toll authorities.
  • If an enrolled vehicle uses an electronic tollway and the toll is not paid, the TollGuard account covers the toll, preventing a violation notice from being issued. Vehicles under TollGuard coverage have a secondary account from which the toll is paid, so no violations are incurred. Photographic record is only taken in the event of a violation. Some limitations apply.***
  • Fleets receive monthly consolidated toll activity reports, making it easier to recover violation-related costs from drivers.

Fleet Benefits

  • Save up to 80% on toll violation costs.
  • Reduce exposure to collections and other penalties, such as registration holds and vehicle impoundment.

About the Program

  • All LeasePlan-owned vehicles will be automatically enrolled in TollGuard.
  • Enrollment will begin on October 1, 2019.
  • Fleets should remind drivers with personal electronic toll accounts to add their fleet vehicle plates to their accounts before the enrollment start date. Drivers should ensure their personal toll accounts are in good standing and compliant with toll authority policies.
  • Vehicles covered by TollPlan, LeasePlan’s full-service toll management program, and in good standing are automatically exempt from TollGuard.

*Some coverage limitations apply. Non-Compliance: Vehicles with plates enrolled in an E-ZPass® electronic toll payment program must have accounts in compliance with the home toll authority; due to E-ZPass toll authority policies, TollGuard is unable to protect against violations related to non-compliance (e.g., negative account balance, expired credit card, transponder not in car, transponder misread due to excessive speed) issued by the home toll authority. Fleet customers will be liable for non-compliance-related violations issued to enrolled vehicles in the E-ZPass region. Toll Account Limits: Vehicles with plates enrolled in the Maryland E-ZPass or Washington Good to Go! toll programs may not be eligible for TollGuard enrollment; in those states, toll authority policies prohibit enrolling a plate on multiple toll accounts. Moving Violations: TollGuard does not protect against moving violations not related to unpaid tolls, such as exceeding the toll plaza speed limit. Fleet customers will be liable for any moving or parking violations not related to unpaid tolls issued to enrolled plates.

**Average toll violation penalty is based on the average penalty across all toll authorities weighted against violation frequency for each toll authority; toll violation penalties vary by region, ranging from $5 to $100 per violation event.

***The vehicle’s plate must be up to date in the TollGuard system.

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